Prashant Neel Brand Bigger than Sukumar
The trailer for pushpa 2 had over 39 million views in its first day, although it was not able to surpass previous milestones. Salaar is the most viewed indian teaser on YouTube, having received 83 million views on its first day of release. Pan-Indian excitement for pushpa 2 is much greater than that of Salaar 1. So why was the view count of the pushpa 2 teaser unable to match or surpass that of the Salaar teaser?
After KGF's incredible success, prashanth neel became a great brand, while sukumar didn't become as well-known following Pushpa's triumph. Apart from being a prabhas movie, Prashanth Neel's name gave Salaar more buzz, while Sukumar's name doesn't have the same kind of brand value for pushpa 2. So what gave Salaar the advantage against pushpa 2? Was it Prashanth Neel? Or is it possible that allu arjun took all the credit and attention for pushpa 1 while sukumar got little of either?
After KGF's incredible success, prashanth neel became a great brand, while sukumar didn't become as well-known following Pushpa's triumph. Apart from being a prabhas movie, Prashanth Neel's name gave Salaar more buzz, while Sukumar's name doesn't have the same kind of brand value for pushpa 2. So what gave Salaar the advantage against pushpa 2? Was it Prashanth Neel? Or is it possible that allu arjun took all the credit and attention for pushpa 1 while sukumar got little of either?
For whatever reason, Salaar's teaser views are over twice as high as those of pushpa 2, which may worry the developers of pushpa 2. Salaar only brought in 150 crores from the hindi belts, whereas pushpa 2 is expected to bring in 400–500 crores from the North.