Following consecutive box office failures, kiran Abbavaram has said that he will take a hiatus from films in order to reconsider his selections and make better ones. The actor is back with KA, nine months after Rules Ranjann, his last movie, was out. On the occasion of his birthday, the movie's teaser was released today.
Based on the teaser, KA appears to be a multi-layered historical drama with elements of science fiction and suspense. The film features kiran Abbavaram as a figure with shades of grey, and is set in a unique town where the sun sets around 3pm. Though it was supposedly completed before the actor chose to take a sabbatical, KA already has a far more appealing appearance than the majority of the actor's previous motion pictures.
Looking at kiran Abbavaram's career, he began with story-driven films like raja Vaaru rani Gaaru before going on to hero-driven, mass-market hits like Rules Ranjann and Meter. The films that have benefited kiran the most, according to a quick look at the actor's resume to far, are content-focused productions. It appears that the actor is going back to the genre of film that first made him famous in the business with KA.
Because of the significant shift in viewer tastes and preferences over the past several years, smaller films with compelling screenplays and original themes are also finding great success. Consumers are more willing to give these films a chance than commercial potboilers.
March 8 of this year saw the release of Gopichand's Bhimaa and Vishwak Sen's Gaami in cinemas. Bhimaa was a very commercial movie, whereas Gaami was an experimental independent picture. Nevertheless, Bhimaa played to mostly empty theatres and received mixed to poor reviews, whereas Gaami had widespread critical praise and respectable box office receipts. This is the best evidence yet that content-focused films do well at box office.
Naturally, a film's success is mostly determined by its execution rather than just its genre or budget. Furthermore, no one is preventing lesser performers from performing as masala entertainers. However, commercial films are telugu cinema's fundamental essence.