Vivek Oberoi approaches Delhi High Court for personality rights ..?
The petition asks the court to restrict any individual or organization from using his name, voice, photograph, likeness, or identity without his explicit permission.
The move comes amid growing misuse of celebrity identities across wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital and commercial platforms.
He has emphadata-sized that unauthorized usage directly affects his reputation and professional value.
Allegations of Fake Accounts and Identity Misuse
Vivek Oberoi stated that multiple fake social media accounts are operating under his name.
These accounts allegedly use his photos and identity details to appear authentic.
He has named “John Doe” (unknown persons) as respondents in the petition to cover unidentified offenders.
The complaint highlights that such misuse confuses the public and damages trust.
Unauthorized Commercial Use and Sales
According to the petition, some entities are selling products and services using his identity without consent.
His name and image are reportedly being used for commercial promotions and advertisements.
These activities are said to generate profit by falsely implying his endorsement.
Oberoi argues this amounts to unfair commercial exploitation.
Use of AI and Deepfake Technology
The petition also raises concerns about AI-generated and deepfake content.
His images are allegedly being digitally altered and presented in misleading or objectionable ways.
Such manipulated visuals can spread quickly online and cause serious reputational harm.
He has asked the court to take preventive and corrective measures against such tech misuse.
Defamatory Content Across media Formats
The actor claims his image is being harmed through videos, posters, postcards, and social media posts.
Some materials are described as misleading, insulting, and defamatory.
Several posts allegedly attempt to gain business benefits using his public image.
Legal Basis and Past court Precedents
The plea states that the primary right to one’s name and identity belongs to the individual.
Unauthorized commercial use is legally wrongful and damages market reputation.
The delhi High court has earlier granted similar protection to celebrities like sunil Gavaskar, R Madhavan, ntr Jr., salman khan, and Pawan Kalyan.
Oberoi seeks similar judicial protection for his personality rights.