Anubhav Sinha on “Assi”: box office Not His Priority

Film Release and Theme

Anubhav Sinha’s latest film “Assi” released in theaters, focusing on rape incidents and sensitive social issues in India.

While initially thought to depict the Assi Ghat of Varanasi, the story draws inspiration from newspaper headlines highlighting real-life crimes.

The director emphadata-sizes that the film addresses important societal concerns rather than purely commercial elements.

Audience Desensitization to Crime

Sinha noted in a discussion with Screen that audiences are increasingly distracted by trivial or sensational news, losing perspective on the gravity of crimes like rape.

He observed that attention is drawn more to gossip or flashy headlines than the severity of issues, making it harder for films like “Assi” to resonate purely on content.

Box office Numbers as Gossip

Anubhav Sinha stated that box office collections and critics’ ratings often reduce meaningful discussion to numbers.

He explained that terms like worldwide gross, indian gross, and net gross are often misunderstood, and producers actually receive less than 50% of reported amounts.

Despite this, he shared figures to inform audiences but clarified that the focus should remain on the film’s issue, not its commercial performance.

Films Like “Assi” Reach Small Towns

Through his Chal cinema Chalen grassroots campaign, Sinha toured 40 second-tier cities, showing that films with serious social themes can attract mass audiences beyond metros.

He stressed that previous misconceptions arose because such films were not promoted properly in smaller towns, and the current campaign focuses on door-to-door promotion to reach diverse audiences.

Commercial Elements and Courtroom Scenes

Despite tackling serious issues, “Assi” is Anubhav Sinha’s most commercial film, featuring dramatic pacing, shocking twists, and courtroom drama.

He visited the patiala House court in New delhi to capture realistic courtroom chaos, contrasting it with previous depictions in films like Mulk.

Sinha believes audiences enjoy participating in courtroom debates, making these scenes both entertaining and engaging.

Director’s Vision

Overall, anubhav sinha prioritizes raising awareness on sensitive issues, while ensuring the film is accessible and appealing to a broad audience, balancing commercial viability with social impact.

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