What Is Good: Allu Arjun's performance, Kecha's Action Sequences, DSP's Songs & Background Score, Choreography, Interval Bang, Catherine skin show. 

What Is Bad: Effort less... hurried direction of Puri, Missing entertainive one-liners, VILLAIN artist, VILLAIN Charecterization, No Entertainment, Non connective story, Over make-up, Nonsense Comedy, Zero Chemistry between lead pairs, Never used true energy of Allu Arjun.

Boring Scenes: Many scenese actually..., Catherine - Allu Arjun episode, Amala Paul music learning episodes, Climax fight scene, Ali-Brahmi comedy track, Dragged Climax.

Watch It Or Not ?: One more hurry-burry execution of Puri Jagannadh. One time watcher. Might still fare at box office due to no major flicks before and after.

Iddarammayilatho Review: Story

Catherine Tresa [ Akanksha] is daughter of Union Minister Rao Ramesh, she lands in Spain to study psychology. Surprisingly Catherine gets to stay in same plot where Komali Sankarabhaeanam [Amala Paul] used to stay earlier and she founds Amala's diary.  With curiosity she reads it and gets to know about Sanju Reddy [Allu Arjun]. Catherine falls in love with Allu Arjun but he is already in love with Amala. What all goes in between Allu Arjun-Catherine-Amala Paul forms the rest of the story.

Iddarammayilatho Reviews: Tweet Review | తెలుగు ట్వీట్ రివ్యూ | తెలుగు ఫుల్ రివ్యూ

Iddarammayilatho Review: StarPerformances

Allu Arjun is growing as an ACTOR with every film and even in this flick too he impress everyone with his dances, classic expressions at key scenes, fight scenes. But the raw naughty touch and high energy level which are USP’s of Allu Arjun missed to core.  

Catherine Tresa is treat to watch, her skin show sizzles screen with flames but when comes to acting there is long away to go for her. Amala Paul looks cute in traditional half-saris , she is not so effective and her over makeup pinches you hard. Brahmi makes you laugh as Fidel Brahma in few scenes. Ali was offered less screen time and he too fails to deliver comedy as psychopath Mental Krishna. 

Iddarammayilatho Review: Direction, Music & Technical Aspects

Puri Jagannadh has fall short as director yet gain to make a commercial entertaining film even with support of Allu Arjun and high budget of 45 crores spent on movie. Screen play of Puri is neat but story and less punch line dialogues disappoints.  

Devi Sri Prasad as usual gave fantastic soothing songs and even his background score music is gud. Fights and action sequences choreographed by Kaeche Kampakdee are outstanding and specially interval bang fight scenes is excellent. Much hyped cinematography by Amol Rathod is not up to the mark and production values looked grand.

Iddarammayilatho Review: Analysis

Let’s start with title of the movie ‘Iddarammayilatho’ there is zero chemistry between Allu Arjun- Catherine Tresa- Amala Paul throughout the movie. In fact it’s not a love story but a revenge taking movie plot, story plays key role in dragging movie. It's really hard to decide into which genre Iddarammayilatho goes into.

Other than action-fight scenes composed by Kaeche Kampakdee, Devi Sri Prasad music, Catherine Tresa glamour show and Allu Arjun’s performances there is nothing great about the movie. These are reasons to give 2.25 rating to Iddarammayilatho and make it one time watcher. Raw entertaining natural acts of Allu Arjun are completely missing in this movie. Puri’s catchy one-liners and his trade mark punch dialogues lacked totally.

Ali-Brahmi comedy episodes are not entertaining and even Ali character has no importances. As there are new releases of any star hero films nearby, Iddarammayilatho might stick for few more weeks in theaters and do little business at box office. 

Bottom Line: Iddarammayilatho is one time watcher and entire credit goes to Puri Jagannadh.