Verizon opens door to extensive distribution opportunities
New York sources have stated that yahoo CEO Marissa Mayer, who was appointed CEO in 2012, in a mail to yahoo employees has stated that today’s announcement not only brings us an important step toward separating Yahoo’s operating business from our Asian asset equity stakes, it also presents exciting opportunities to accelerate Yahoo’s transformation.
Mayer has told with more than 100 million wireless customers, a shared view of the importance of mobile and video ad tech, a deep content focus through AOL, Verizon has brought clear synergies to the table and with their aggressive aim is to grow global audience to 2B users and $20B in revenue within the mobile-media business by 2020.
Mayer has also told that the sale is not only an important step in our plan to unlock shareholder value for yahoo, it is also a great opportunity for yahoo to build further distribution and accelerate our work in mobile, video, native advertising, and social and as one of the largest wireless and cable companies in the world.