The art of aesthetics, communicating, and engaging is something
prime minister narendra modi understands better than any other politicians in India. Modi is reinforcing himself as a prime
leader who is like a "family senior" and a far cry from his forebears' image with his highly public
phone calls to Olympic and Paralympic medalists. It's almost as if he's attempting to outdo Nehru's chacha vibes.
It is prevalent for politicians to equate with bright moments and
victory — such as Indira Gandhi's televised discussion with Rakesh Sharma or
sonia and
rahul Gandhi's late-night four - wheel - drive ride after the
t20 world cup victory — but it is rare for a
ruler to create a public show of consoling defeat as Modi did after the
hockey crushing loss in Tokyo. But it is precisely this touch, as theatrical and manipulative as it may be, that endears
narendra modi to the electorate, making him a wildly popular and distinctive
prime minister of the Nation.
Narendra Modi has worked hard to build the image of an ‘open and friendly'
prime minister, as opposed to the
idea of a ‘faraway'
leader who was only seen or recognized during
elections or significant occasions like Independence Day. PM Modi is portraying himself as a family elder who converses with his
people about a variety of topics, including the most commonplace and that's what makes him special.
This also creates a stark contrast with both him and his forebears. Look at how calm and collected former
prime minister Manmohan Singh was and even Atal Bihari Vajpayee, a gifted speaker, and poet, was a man of few words on the whole and PM Modi has turned the concept of a 'remote'
prime minister on its head, directing interactions with the public away from campaign speeches and official addresses from the
red Fort and toward more ordinary matters.