Reliance Ties Up With Another Foreign Cafe..!?
EL&N Cafes has expanded its business in France, Italy, london, Saudi Arabia, qatar and United Arab Emirates and has more than 27 branches worldwide. EL&N Cafe has gained popularity due to its interior design. In today's social media era, this is a tailor-made site for those who take photos and post them on instagram and data-facebook wherever they go. The interior design of this cafe is a mix of French and Arabian themes. Also, it has an atmosphere that attracts the youth. This cafe aims to attract the youth in large numbers. EL&N already has a good brand name with cafes that have a very attractive and pleasant atmosphere. Prior to the tie-up with EL&N, reliance Retail had entered into a joint venture with English-based popular sandwich and coffee chain Pret a Manger. Also, Pret A Manger has launched its first outlet in Mumbai. This company is launched in mumbai Bandra market. This coffee store in mumbai has an area of 2567 sq.ft. It is said to give stiff competition to Tata Group's Star Bucks.
EL&N's first outlet opened in london in 2017. Also, it has been called the most attractive cafe in the world. It has gained popularity due to its very attractive interior design. mukesh ambani is expected to launch the first EL&N cafe in india in 2024. With its pink interior, affordable prices and attractive food and drinks, it will compete with big cafe chains like Big Chilli, Diggin, and Cafe delhi Heights. Also Star Bucks and Costa coffee will also be a big competitor.