IPL auction: Money festival for BCCI!!

Sowmiya Sriram
IPL auction: Money festival for BCCI!!

Board of Control for cricket in india 'BCCI' to hit another jackpot! The IPL will earn Rs 40,000 crore through media rights. Board President sourav ganguly was slow to this extent. He revealed that the IPL auction will be held soon. Dada spoke on the show 'Backstage With Boria'.
'It's amazing that Rs 12,000 crore came from the sale of two new franchises. Another Rs 40,000 crore from IPL media rights! The bcci will invite tenders soon said, Ganguly. Total indian cricket is worth Rs 50,000 crore. With this, the bcci will not be able to take country's cricket to another level. Country cricket has already benefited immensely through the IPL.

Ganguly said he would conduct an e-auction for IPL broadcasting rights. 'We hope there will be a fantastic response to the IPL broadcasting rights auction, just like the sale of new teams', he said.
Sony initially acquired the broadcasting rights to the IPL. Star‌ india then acquired the 2018-2022 rights at an auction. It has spent Rs 16,347 crore. Now two more teams have risen. The number of matches is likely to increase from 60 to 75+. That is why this time not only sony and Star but also more companies will be competing fiercely. Viacom, which is being promoted by Reliance, is desperately trying to secure the rights. amazon is also a major competitor!

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