BCCI the richest cricket board in the world, with net worth more than Rs 18 thousand crores
Reportedly cricket in india-Latest Updates, Photos, Videos are a click away, CLICK NOW">the board of control for cricket in india has many sources of income. indian Premier League, media rights and title sponsorship are some of its main sources of income. Talking specifically about title sponsorship here, we have all been seeing 'DREAM 11' written in big letters on Team India's jersey for the last one year. But the question is, how much money would a company pay to bcci to get its name written on the front of the jersey?
Meanwhile Dream 11 is a fantasy sports brand, whose net worth is in crores. It bought the lead sponsorship rights of Team india for Rs 358 crore. This deal with bcci for Rs 358 crore will run from July 2023 to march 2026. bcci had set the base price for title sponsorship in bilateral series at Rs 3 crore per match. Recall that earlier an education brand (Byju's) was written on the indian team's jersey, which used to pay Rs 5.5 crore per match. Now 'DREAM11' is also seen written in big english letters on the jersey of India's men's, women's and under-19 level teams.
Moreover given the popularity of the indian cricket team and cricket in india, media rights have also been sold for several thousand crores every time. The current media rights of Team india are with Viacom Network, which paid Rs 5,963 crore to broadcast India's matches from september 2023 to march 2028.