Joom, the leading global e-commerce company, is making its debut in India. Headquartered in Lisbon, Joom has created a platform for local merchants and exporters across eight cities in India – Mumbai, New Delhi, Indore, Jaipur, Surat, Roorkee, and Ludhiana. Due to this, the leading e-commerce companies in India such as Flipkart and Amazon will not be affected to a large extent. Apart from this, acquiring new customers in the Indian market is not common these days.