Will Hot Star gain from Bigg Boss OTT ?
Amazon Prime Video was the most popular OTT platform in telugu until recently. The streaming behemoth used to possess the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights to all of Telugu's major films, giving it a sizable subscriber base in the state. Other OTT services, such as Zee5 and Hotstar, are now slowly but steadily focusing on Tollywood. rrr and Radhe Shyam's wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights have already been purchased by Zee5. The acquisition of these films will undoubtedly result in a large number of telugu subscribers.
Hotstar, on the other hand, is trying everything it can to get telugu viewers. It just acquired the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights to Akhanda, which proven to be a hit in the OTT sector as well. It is now preparing to launch the OTT version of bigg boss, a famous television show.This whole OTT edition, dubbed bigg boss Non Stop, will premiere on february 26. Hotstar users can now watch the show 24 hours a day, seven days a week. We should expect the OTT version of bigg boss to perform well, given the show's huge popularity among viewers.
This is an excellent opportunity for Hotstar to grow its telugu subscriber base. We'll have to wait and watch how bigg boss Non Stop contributes to the OTT platform's subscriber growth.
Hotstar, on the other hand, is trying everything it can to get telugu viewers. It just acquired the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights to Akhanda, which proven to be a hit in the OTT sector as well. It is now preparing to launch the OTT version of bigg boss, a famous television show.This whole OTT edition, dubbed bigg boss Non Stop, will premiere on february 26. Hotstar users can now watch the show 24 hours a day, seven days a week. We should expect the OTT version of bigg boss to perform well, given the show's huge popularity among viewers.
This is an excellent opportunity for Hotstar to grow its telugu subscriber base. We'll have to wait and watch how bigg boss Non Stop contributes to the OTT platform's subscriber growth.