Hotstar Miles Ahead in India’s OTT Market
Leads The OTT streaming business in india is exploding. The overall revenues are anticipated to be in the $3 billion area in 2022 during the second growth phase, and it is predicted that they would increase to almost $7 billion by 2027, according to reports. india currently has more than 45 crore OTT users, with Hotstar leading the pack with more than 14 crore subscribers, according to sources. Having more than 6 crore users, amazon comes in second. With roughly 4 crore members, Zee5, 3.7 crore, and Sonyliv, 2.5 crore, Netflix comes in third.
Hotstar, which has almost 1.7 crore customers in Telugu-speaking states, is now leading the pack. amazon is next with more than 99 lakh members. Following are Aha and Zee5, both with 48 lakh users. Netflix surprises by placing fifth with barely 40 lakh subscribers. Due to the live buffering of IPL matches, Hotstar has a significant advantage, but it now data-faces challenging conditions since Viacom has acquired the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights for Rs 20,500 crore. Hotstar will need to resume planning with a stronger emphasis on non-sports. According to industry observers, if Disney+Hotstar loses the IPL rights, it might lose 15 to 20 million users.
Hotstar, which has almost 1.7 crore customers in Telugu-speaking states, is now leading the pack. amazon is next with more than 99 lakh members. Following are Aha and Zee5, both with 48 lakh users. Netflix surprises by placing fifth with barely 40 lakh subscribers. Due to the live buffering of IPL matches, Hotstar has a significant advantage, but it now data-faces challenging conditions since Viacom has acquired the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights for Rs 20,500 crore. Hotstar will need to resume planning with a stronger emphasis on non-sports. According to industry observers, if Disney+Hotstar loses the IPL rights, it might lose 15 to 20 million users.