Netflix Records Lowest Subscriber Additions This Quarter In Over A Year !!
Netflix Records Lowest Subscriber Additions This Quarter In Over A Year
Investors are keenly awaiting Netflix's second-quarter results, particularly focusing on its efforts to expand the ad-supported plan and seeking updates on new growth initiatives.According to Nielsen data, Netflix's original series like the historical romance "Bridgerton" and the limited series "Baby Reindeer," which delves into comedian Richard Gadd's encounter with a stalker, dominated the most-watched charts in the second quarter.
Netflix's success With Its Low-Priced Ad-Supported Plan
The streaming giant has been working hard to sell its lower-priced ad-supported tier and it will be safe to say that it has yielded strong ad revenue growth. As per reports, the ad revenue of the company is likely to have more than doubled in the june quarter. If we talk about the overall revenue, then it has likely risen 16.4 percent to $9.53 billion. This marks the fastest growth since the second quarter of 2021.Investors are keenly awaiting Netflix's second-quarter results, particularly focusing on its efforts to expand the ad-supported plan and seeking updates on new growth initiatives. In May, Netflix announced that its ad-supported tier had reached 40 million monthly active users worldwide, accounting for 40% of all sign-ups in available countries—a substantial increase from 23 million in January.
The market has responded positively to Netflix's advertising strategy, reflected in the company's stock rising nearly 35% year-to-date, outpacing the S&P 500 index's return of about 19%. However, analysts anticipate a potential impact on summer viewership trends as people engage in travel activities, compounded by the olympic games starting on July 26, which could draw viewers away from streaming services like Netflix.