How to Add a Customized Link Sticker to Your Instagram Story: Step-by-Step

Balasahana Suresh
Instagram Stories are a great way to engage your audience, share content, and direct followers to external links. With the link sticker, you can now replace the old “swipe-up” feature, giving more flexibility and customization. Here's a detailed guide on how to do it.

Step 1: Open instagram and Create a Story

Open the Instagram app on your mobile device.

Tap the “+” icon at the top or swipe right from your feed to open the Story camera.

Take a photo, record a video, or upload content from your gallery.

Tip: High-quality visuals capture more attention.

Step 2: Access the Stickers Menu

Once your photo/video is ready, look at the top-right corner of the screen.

Tap the sticker icon (it looks like a square smiley data-face).

This will open a menu with all available stickers, including polls, GIFs, location tags, and importantly, the Link sticker.

Step 3: Select the Link Sticker

Scroll through the sticker options until you find “Link”.

Tap it.

If you don’t see the Link sticker, make sure your account is eligible. Generally, all accounts can now use link stickers, but make sure your app is updated to the latest version.

Step 4: Add Your Link

After tapping the Link sticker, a new screen will appear prompting you to enter the URL.

Example: https://www.yourwebsite.com

Paste or type the link you want to share.

Step 5: Customize the Sticker Text

After adding the URL, instagram allows you to customize the sticker text.

Instead of showing the full URL (which can look messy), you can type something like:

“Shop Now”

“Read More”

“Watch Video”

This makes your story look cleaner and more appealing.

Tap Done when finished.

Step 6: Place and Redata-size the Sticker

Drag the sticker to your preferred spot on the screen.

Pinch to redata-size it or rotate it if you like.

Tip: Place it where it’s clearly visible but doesn’t obstruct your main content.

Step 7: Share Your Story

Once everything looks good, tap “Your Story” at the bottom to share it with all your followers.

Alternatively, you can send it to Close Friends or specific users via direct message.

Extra Tips for Using Link Stickers Effectively

  • Use clear call-to-action (CTA) text: Phrases like “Shop Now” or “Learn More” get more clicks than generic “Click Here.”
  • Combine with visuals: Arrows, animations, or GIFs can draw attention to the sticker.
  • Check your link: Always test the URL before posting to make sure it works.
  • Track clicks: Use a link shortener or UTM parameters to see how many followers engage with your sticker.
  • Use multiple stickers wisely: instagram allows more than one Link sticker, but don’t overcrowd the story.
Why Use Link Stickers?

  • They drive traffic to your website, product page, or blog.
  • They look cleaner and are interactive compared to the old swipe-up method.
  • They let you customize the call-to-action, improving engagement rates.
 

Disclaimer:

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.

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