Samsung’s next flagship, the Galaxy S26 Ultra, is shaping up to be one of the most anticipated smartphone launches of 2026 — and early pricing leaks suggest it may also come with a pleasant surprise for buyers: a lower starting price than its predecessor.

📉 Price Rumors: S26 Ultra Cheaper Than S25 Ultra

According to a recent price leak from a respected tipster, the Galaxy S26 Ultra could be priced around €100 less than the Galaxy S25 Ultra in markets like europe — which works out to roughly ₹11,000 cheaper when converted to indian rupees.

For context:

· The Galaxy S25 Ultra originally launched with a premium price tag in many regions.

· If samsung sets the S26 Ultra at a lower launch price for the 256 GB and 512 GB variants, it could make the flagship more attractive to buyers planning upgrades.

This possible price cut has excited potential buyers, especially as flagship phones increasingly push into higher price brackets due to rising component costs. But in this case, samsung may be choosing to absorb some of those costs internally rather than pass them fully onto customers.

💡 Why This Might Happen

There are two main reasons behind this pricing strategy:

1. Manage Rising Production Costs
Earlier reports suggested samsung might raise prices across the S26 lineup because of higher memory and component costs. However, recent leaks indicate samsung could keep most of the series at similar prices to the S25 and only slightly adjust the Ultra model’s price — in fact, reducing it.

2. Competitive Positioning
Reducing the price of the Ultra model slightly could help samsung stay competitive against rivals like apple and other Android flagships that are pushing top‑end pricing higher each year. Analysts also believe samsung may tweak pricing to drive sales earlier in the product cycle.

📅 Launch Window & What It Means for Buyers

Leaks suggest that samsung will announce the Galaxy S26 series in February 2026, with global availability soon after. For indian buyers, this could translate to a launch in March 2026, soon after the global reveal.

If the S26 Ultra does launch with a roughly €100 (~₹11,000) lower price, it would be a welcome change for customers who are watching flagship pricing closely amid inflation and currency fluctuations.

📌 What to Expect Next

· samsung is expected to confirm pricing and availability officially at its Unpacked 2026 event.

· Alongside pricing, specs such as upgraded cameras, fast charging, and refined design elements are also anticipated.

For now, the leaked pricing gives buyers reason to be optimistic ahead of the S26 Ultra’s official launch.

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