Launch Overview

Asus has launched a new lineup of AI-ready Zenbook and Vivobook laptops in India.

Focus is on on-device AI performance using AMD Ryzen AI processors with dedicated NPUs.

Designed for professionals, students, and creators needing faster AI and multitasking.

Supports Copilot+ and local AI workloads without heavy cloud dependence.

Sales start on 12 february across major online and offline stores.

🔹 Price & Availability

Zenbook S16 starting price: Rs 1,69,990

Zenbook 14 starting price: Rs 1,15,990

Vivobook series starting price: Rs 62,990

Available via:

Asus exclusive stores

Asus e-shop

Amazon

Flipkart

Authorised retail partners

One Vivobook 16 variant will be released in early March.

🔹 Zenbook S16 — Premium Flagship

Premium Ceraluminum chassis with natural texture design.

Ultra-thin 1.1 cm profile and 1.5 kg weight.

Powered by AMD Ryzen AI 9 465 processor.

Includes 50 TOPS NPU for on-device AI tasks.

16-inch 3K Lumina OLED display.

120Hz refresh rate and 100% DCI-P3 colour coverage.

Supports Dolby Vision and Dolby Atmos six-speaker system.

Claimed up to 23 hours of battery life.

Security includes microsoft Pluton.

Offers full professional connectivity ports.

🔹 Zenbook 14 — Compact AI Laptop

Built for mobility with a 1.28 kg weight.

Slim 1.49 cm thickness.

Runs on AMD Ryzen AI 5 430 processor.

Also includes 50 TOPS NPU for AI features.

14-inch FHD+ OLED touchscreen with HDR.

Full DCI-P3 colour accuracy.

Claimed 25+ hours of battery life.

Features fast charging support.

Dedicated Copilot key included.

Comes with NumberPad 2.0 in the touchpad.

Available only on amazon and the asus e-shop.

🔹 Vivobook Series — Mainstream Range

Includes Vivobook S16, Vivobook 16, andVivobook 15 models.

S16 & 16 use Ryzen AI 400 series chips with NPUs.

Targets the affordable AI computing segment.

Offers OLED or large FHD+ displays.

Slim bezels and durable builds.

Designed for daily work and entertainment.

Vivobook 15/16 variants use Ryzen 7 processors.

Supports DDR5 ram and PCIe 4.0 SSDs.

Good for multitasking and content consumption.

If you want, I can compress this to a 200-word or presentation-slide version next.

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