Mandatory AI Content Labeling Comes Into Effect

New Rules for AI Content

From February 20, 2026, all AI-generated photos, videos, and audio must carry a clear "AI Generated" label.Social media platforms must remove any objectionable content within 3 hours of a complaint, instead of the earlier 36-hour limit.

Prime Minister’s “Digital Label” Idea

At the AI Summit on february 19, prime minister Narendra Modi highlighted the need for authenticity labels on wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital content.Just like a food product has a nutrition label, AI content should clearly indicate whether it is genuine or generated by AI, helping users identify real vs fake content.

Key Provisions of the Rules

Visible “AI Generated” Stamp – Every AI-created photo, video, or audio must display a label. Without it, posting such content will be prohibited.

Digital dna Metadata – AI files will carry hidden metadata recording creation time, AI tool used, and platform of first upload. Investigators can trace illegal content back to its source.

Tamper-Proof Labels – Removing or editing the AI label is now illegal. Platforms must block or delete any tampered content automatically.

Strict Actions for Sensitive AI Content

Child pornography, fraud, weapon-related content, and impersonation via AI are considered serious crimes.

Social media companies are responsible if AI content is uploaded without disclosure. Users must declare if their content is AI-generated, and platforms must verify claims.

Purpose and Impact of the Rules

The Ministry of Information technology aims to create a safe, trusted, and accountable internet. These rules target misinformation, identity theft, deepfake abuse, and election manipulation. The definition of deepfakes involves AI-generated videos or audios that realistically replicate someone else’s data-face or voice, making it appear authentic.

Enforcement Timeline

Social media platforms must now comply immediately, ensuring objectionable AI content is removed within 3 hours. These measures aim to make the internet safer while holding both creators and platforms accountable for AI-generated content.

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