Instagram: Give Your Thumb a Rest! Reels Will Switch Automatically Now
- Each Reel plays automatically
- Once it ends, the next Reel starts without swiping
- The experience becomes more like a continuous video feed
- Increase watch time
- Make content consumption smoother
- Compete with TikTok-style endless scrolling feeds
- Reduce friction (less tapping/swiping)
- Hands-free viewing experience
- Easier passive watching
- Smooth, continuous entertainment
- Easier to lose track of time
- More “doom-scrolling”
- Less control over what plays next
- YouTube Shorts already auto-play next videos
- TikTok uses continuous infinite scroll feed
- Instagram is now catching up with similar behavior
Reels will now behave like a nonstop video playlist—just sit back and watch. Disclaimer:The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.