Mouth freshener business running for 3 generations!!

Sindujaa D N

Naina Jhaveri of mumbai was making Mukhwas at home for more than four decades. Whoever eats the mouthpiece of the entrepreneur Nani, becomes a fan. This was his life. Rarely has naina Jhaveri thought that the work she does at home, the children of her family will create her own company.



The business idea came to the daughter-in-law from the mouth of the mother-in-law

As reported by The Better India, Bhavi Jhaveri, the daughter-in-law of naina Jhaveri, saw business in her mother-in-law's Mukhwas. In 2016, he set up the company on the strength of his mother-in-law's talent. Bavi worked in corporate Communication, PR for 15 years. She wanted to do something different by bringing the women of the house together.



The special thing is that naina Jhaveri's sister yamini Mahta also makes Mukhwas at home. His Mukhwas is famous among the big nobles, such as Ambanis and corporates. Today these two sisters are tasting the taste of their mother, Sadgunaben's mouthpiece.



Nanee's Flower debut

Naina Jhaveri and yamini Mehta used to do Mukhwas business from home, Bhavi Jhaveri made small household chores a big business. Bhavi says that the women in her house were doing such a good job, she just wanted to take it to a bigger level. Bhavi left the corporate job in 2016 and set up the company. He learned everything from packaging to the nuances of the food business. Bhavi's mother and grandmother live in Jabalpur. The data-face of his grandmother's hand is also famous in his area. Bhavi also added these two to his company.



From the kitchen of the house spread across the country

Bhavi's company started with the kitchens of the homes. In 2020, his company participated in Candor Foods. Nanee's Flavours was rebranded as Handful of Health. Even after changing the name, there was no decrease in the quality of the products. Every month these women sell up to 200 kg of mukhvas and earn lakhs of rupees. Other members of the house also encourage them.  

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