Amazon Prime’s Ind-NZ Tour Ad Is Going Viral
Amazon Prime Video is now a player in the indian streaming market after acquiring the streaming rights for the upcoming india tour of new zealand, unlike previous occasions when companies like Star Sports, Ten Sports, or sony Liv purchased the rights to telecast cricket for a specific season or series. They are currently advertising the OTT platform in order to attract more cricket lovers.
This 'ad' appears to sound more like the well-known 'Mocha Mocha' commercial that ran during the 2015 World Cup. Nevertheless, the creative in this advertisement has an indian woman who wed a New Zealander husband ejecting him from the bedroom each time india loses a match with them. india lost to new zealand in the world cup semifinals back in 2019, and in the inaugural World Test championship finals in 2021, new zealand defeated India. In the advertisement, a woman asks, "Kuch Badlega Kya?" (Will anything alter?)
While the advertisement is clever—the woman wants india to succeed because she doesn't want to send her husband out of the bedroom—it is also upsetting to some cricket fans because it brings to mind India's defeats. Let's wait and see what transpires.
This 'ad' appears to sound more like the well-known 'Mocha Mocha' commercial that ran during the 2015 World Cup. Nevertheless, the creative in this advertisement has an indian woman who wed a New Zealander husband ejecting him from the bedroom each time india loses a match with them. india lost to new zealand in the world cup semifinals back in 2019, and in the inaugural World Test championship finals in 2021, new zealand defeated India. In the advertisement, a woman asks, "Kuch Badlega Kya?" (Will anything alter?)
While the advertisement is clever—the woman wants india to succeed because she doesn't want to send her husband out of the bedroom—it is also upsetting to some cricket fans because it brings to mind India's defeats. Let's wait and see what transpires.