This summer, Campa Cola will be sold in every street!
reliance Consumer Products Limited, the Fast Moving Consumer Goods (FMCG) of reliance Industries Limited, is all set to increase its distribution across the country. According to a report by BusinessLine, as a strategic move taken for this, the company will make its products available at one million outlets in the country by the end of FY 2025.
Independence and Campa did amazing business
It is worth noting here that this is happening when each of the company's two different brands Independence and Campa has crossed the Rs 1,000 crore mark. There are also some brands in their portfolio, which are close to touching the Rs 100 crore mark. The report also said that RCPL aims to expand its presence in international markets as well. people associated with this development said that the company is planning to increase its distribution to about 5-6 million in the next three years so that it can make its strong presence felt in the country's markets.
The company can also enter these sectors
reliance Consumer Products Limited is considering its strong presence in modern trade as well as airlines and railways. The retail sales of Independence and Campa have been up to Rs 1,000-1,000 crore. The company has many other brands in its portfolio, each of which has a turnover close to the figure of Rs 100 crore. RCPL has acquired many other brands. This includes beverage brand Campa, coffee Break of Ravalgaon sugar Confectionery and brands like Paan Pasand and lotus Chocolate. Recently it also acquired SIL, the sauce and spices brand of Velvet.
Expected to generate revenue of more than 10,000 crores
In December, reliance Industries Limited (RIL) announced that reliance Consumer Products Limited (RCPL) had a revenue of Rs 8,000 crore in the first nine months of FY25. According to sources, the company expects to generate revenue of more than Rs 10,000 crore in FY25. According to an official, RCPL aims to establish itself as a multinational consumer products company, providing better quality products to customers at affordable prices.
